Apple †Needs, Wants, Demands, Utility & Value Essay

Needs ar the recognition of any variation between a purloinsumers actual state and some nonpareil or in demand(p) state. The actual state of the customer is someone without an iPhone, the desired state is someone with an iPhone. apple, the creators of the iPhone, came to the conclusion that the need for mobility, flexibility and reliability are key to take oning ein truthone involved in the securities industrying process. The customer has to be able to use the iPhone everywhere and invariably have a connection, it demand to be possible to use it the representation you want it to use, and you have to be able to rely on your iPhone to work at all times. in that location are a couple of types of needs, but the need for an iPhone is a affable one.The need to be in touch and to receive belonging and lovingness in an easy vogue. As an iPhone is a media growth, there are fivesome motivations for consumers to use one. orchard apple tree followed a few of these motivations at its best. An iPhone incr travels your self-confidence, status, and reassurance, you stinkpot eternally be involved in everything that is happening and you pass on never discover left out. This tells us that personal integrative needs are met. The fond integrative needs are fulfilled since there is no easier way than an iPhone to talk to your friends and discuss, for instance, the very(prenominal) show you are watching from a opposite place. These two points make the key points that apple wants to fulfil much understandable.The way that apple fulfils the desires of the iPhone consumers are the wants. Next to mobility, flexibility and reliability, they also stand for integration, innovation, ease of use, and in high spirits-quality user interfaces. Starting off with the outside, the iPhone is specially designed to fit well in your hand, it is thin and lightweight, making it easier to use. The iPhone is one big touch entomb and has most no buttons, this makes it faster to use. With every new iPhone coevals comes a better camera, letting the consumer make full high definition word pictures.The consumers have numerous ways to entertain themselves dozens of games, music at one touch away in good quality, and all the videos that YouTube tolerate can be watched. The consumer can see the latest posts on Facebook or Twitter and you can read the latest news, you will always be up-to-date. You can say that the apple iPhone integrates almost all types of media, from music to video to games to press to the internet.Demand results when you couple desire with buying power to satisfy a want. It is very hard to talk about demands when it comes to the Apple iPhone. Apple made such a good name for itself, that people will buy every new generation of the iPhone that will come out, without sentiment anything through. Two million people pre-ordered the latest iPhone, the iPhone 5. This doubles the pre-orders for the iPhone 4S and it out identification numbers (by far) the pre-orders of cell phones from Apples competitors. The demand for an iPhone is dramatically high, even if the quality is not that good.The iPhone 4S was seen as a grand disappointment as it differed almost nothing from the iPhone 4, the pre-order legal injury was $199. You would say that Apple would play it more safe with their next generation because people lost their trust in the iPhone. Yet, Apple made the pre-order expenditure for the iPhone 5 also $199, and as I said before, it was a huge success. This clearly shows that Apple can actually take the risks that other companies wouldnt even dare to think off. They are in charge of the market and the demand will always stay high. Even with a offend like the iPhone 4S. shit, place, time, and possession make up the utility marketing model. Form utility is the value a consumer sees in a finished product. The consumer sees, of course, more value in a finishes iPhone than only its screen or loose buttons. The form of the pr oduct attracts the consumers. You need to produce a indubitable good before it grabs the attention of the consumers. Place utility is the value consumers induct on where they purchase products. The Apple iPhone is sold in almost every cell phone company, Apple store, or on sites like Ebay. Apple made sure that where ever you live, an iPhone is always around the corner. Consumers dont have to travel to buy one. If they think that around the corner is hitherto too far, they can always order one online. Ensuring a product is available when the customer wants it adheres to time utility.This is one where Apple has had trouble with. Apple was forced to push back the release date of the iPhone 5, resulting in a lot of negative comments from the consumers who pre-ordered it. The reason behind it was that the demand for the iPhone 5 was big than their stock. You need to make sure that you can provide your good when the consumer wants it and counts on it. Possession utility is the value c onsumers put on purchasing a product. You can by an iPhone with or without a contract.You will pay the same amount of cash every month if you have an iPhone with a contract. You can choose between 1 or 2 historic period, after these years you cant use your phone anymore. You have to trade it in for another (i)phone, a newer one. If you buy it without a contract, the buying price of the iPhone is highly high, but the months afterwards will be lower and you will always be able to use your iPhone. The consumer has choices with both pros and cons. It depends on how much they want to keep their old iPhone or notwithstanding trade it in after a year or two. entertain is the benefits a consumer gets from buying the product. As I said before, the Apple iPhone covers almost all media types in one. It meets up with plenty of the needs and wants of the consumers, which makes the good very beneficial. This means that consumers are prepared to pay a lot of money for the product. Although the first iPhone was seen as a huge step in technology, Apples competitors were able to keep up and offer the same features and functions on their phones, but in a slightly different way. Still, the iPhone stays number one of the phone sales. Apple offers the highly invaluable iPhone for a high price, you would say that this makes the perceived value low. For the iPhone, this is the opposite. This makes it clear that consumers indeed think that the iPhone is valuable enough for the full price.Sourceshttp//www.apple.com/iphone/business/profiles/world-wide-technology/ http//suite101.com/article/an-introduction-to-apple-computer-inc-a219539 http//www.forbes.com/sites/connieguglielmo/2012/09/17/apple-says-iphone-5-demand-outstrips-supply-as-pre-orders-shatter-previous-record/ http//smallbusiness.chron.com/four-types-utility-marketing-24420.html http//gadgets.ndtv.com/mobiles/news/apple-forced-to-push-back-some-iphone-5-orders-due-to-heavy-demand-267577