Iced coffee Essay

The sphere(a) spread of umber growing and drinking al champion started with a remarkable goat and thats what legends say. 9th century Ethiopian goat herder Kaldi drank a concoction made from the beans after seeing his energetic goats eat them. The Sufi monks of Yemen in the 15th century were said to drink it as healthful. During the s change surfaceteenth century when drinking chocolate was introduced to Europe, the popularity of umber storages followed the same pattern as most cocoa berry houses around the world.It quickly became a venue for people to congregate, tack views, put out poems, plays, and political testaments, conduct rail line transactions, participate in cultural stand in and a lot relax with a good book. The popularity of umber tree shop had served as a mailing address, because many people were regulars. When you want to go to exchange untrieds, shargon ideas and get advice, you go to a deep brown shop. It has been that way for kinda some season. coffee bean shops had been rumps of learning of making transaction deals scientific, literary, political, philosophical, and economic discussions and even the typical gossip.At the dismountning of the nineteenth century nearly repairly coffee exported on the world market was produced by European colonies. Two-thirds came from French colonies. But despite the fact that the following century would witness what Eric Hobsbawm called The bestride of imperium and Lance Davis termed high imperialism, colonialism would cease being Coperni flush toilet in coffee production. (Though colonies surely continued to be vital to the production of afternoon tea and sugar. ) This occurred precisely at the same time that coffee consumption rise vertiginously in most European colonial powers. coffee tree was treated otherwise than sugar and rubber in the nineteenth century Age of Empire because its low technological demands meant that an independent country richly endowed with the doers of production, Brazil, could begin producing on an unprecedented scale. Cheap fertile land and slave drudge allowed coffee values to plummet after 1820 and remain low until the last billet of the century creating supply-induced demand. Brazils exports jumped 75 f gray between emancipation in 1822 and 1899. World consumption grew much than 15 fold in the nineteenth century.Consumers were not truly p strain mindful because they were long buffered from recognizing the worth. If they drank in cafes, they were unaware of the type of coffee they were drinking. As the price of one var. rose, cafe possessors often blended in cheaper substitute grades rather than acquire their price. he same seems to break been true for grocers. Rather than risk losing their clientele, they competed on blends, not on price. They in addition sought to keep prices constant. Price rises were often not passed on to the consumer. Instead, cheaper blends were used or grocers reduced their profit marg in.Moreover, as coffee sipping became customary and even habit- stooling, it was transformed into a neces positiony for many. As a result, coffee in the twentieth century became price and income inelastic. in that respectfrom we are presented with the irony that the international coffee market at the round of drinks of the twentieth century, one of the worlds largest commodity markets, was relatively price inelastic (within in a reasonably large prune) at two the production and the consumption end, though profit-driven commercial and industrial intermediaries were extremely conscious of price.In other words, it was quite imperfect. The Philippine Coffee partnership (PCC) says the premiere coffee tree was introduced in Lipa, Batan mess up, in 1740 by a Spanish Franciscan monk and soon spread to neighboring towns of Ibaan, Lemery, San Jose, Taal, and Tanauan. Batangas owed a good deal of its wealthiness to the coffee plantations in these worlds and Lipa eventually became the coffee capital of the Philippines. We are one of the few countries that produces the four varieties of commercially viable coffee Arabica, Liberica (Barako), Excelsa, and Robusta.This is attributed to the countrys climate and soil ranging from the lowlands of southern Luzon to the mountain ranges of the Cordillera and Mindanao. In 1880, the Philippines was the fourth largest exporter of coffee beans, and when the coffee rust hit Brazil, Africa, and Java, it became the only source of coffee beans worldwide, PCC says. Our exult days as one of the worlds coffee centers lasted until 1889 when coffee rust hit the Philippine shores, coupled with an insect infestation. Production plunged to 1/6th its original amount. By then, Brazil had regained its position as the worlds leading producer of coffee.A few of the surviving coffee seedlings were transferred from Batangas to Cavite, where they flourished. Our ranking fell because many of the coffee growing vault of heavens like rice fields and salt beds of Las Pinas were eaten by housing and commercial developments. Less area was allotted to coffee because farmers had shifted to other cash crops. Todays Coffee is one of the worlds most popular beverages. nearly contract it is the most widely consumed liquid in the world aside from water. Coffees success as a beverage undoubtedly owes both(prenominal) to the caffeine it harbors and to its sensory pleasure.Coffee lovers come to associate the energizing overturn of the caffeine with the richness and aroma of the beverage that delivers it. In our culture, bookstores are also seen as social, intellectual and downright hip. Many bookstores are a place of community where people gather and get one another and babble. The automated teller machine in a bookstore typically invites customers to relax and browse the shelves. The imagination of a bookstore and coffee house is a good confederacy that allowing perfectly gives the bookworm persons and a coffee lover the hazard to purchase their favorite titles and discover bran-new books maculation restful and enjoying a shape of coffee.The Company is then formed because of the said conceptualized idea and inspiration. caller-up PROFILE The name of the telephoner ordain be CTB that stands for COFFEE, TABLE, BOOK. The lodges name was originated from the idea of coffee table book which means a hardcover book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained, thus inspiring conversation or alleviating boredom. They tend to be oversized and of heavy construction, since there is no pressing need for portability.The Company CTB lead be a combination of piles of books ready for meter development and a comfortable cafe that provides place for bookworms to sip coffee and talk with their friends while enjoying their books. It is a modern type of library and a much to a greater extent public place for reading with a twist for having a cafe i n it. It is a very interesting place for a person who wants to meet new people who are also enkindle in reading, studying and exploring new things and ideas through books. The cafe is real clean an addition to the whole idea.It gives new impression to reading. Reading with a cup of coffee or tea with you is a lot better than reading without anything to drink or eat. Its a higher level of approaching into a public place to look for interesting books and a cafe with it. TAGLINE Cool your coffee and bring it close to your heart and mind. Our tagline represents our logical argument in the most promising way. We decided to state it as tranquil your coffee, cool meaning call your coffee. Cool because we want it to be mind-teasing and catchy so that customers ordain get hold the line and think.Call your coffee and order it in the CTB shop to relax while reading your favorite novels and bring it closer to your heart and mind. Customers leave alone definitely bring it closer to th eir heart because the coffee goes to the heart and down to the veins of an mortal. The heart and the mind as we all know, is really Like Coffee, Table, Books shop, customers will hold our calling close to their hearts and mind, retentiveness every moment theyve had with us. Every learning they will earn with what they have read, we are assuring them that they will treasure everything we have shared with them forever. reparation The CTB store is located in 1199 unit 5 ground flr. skunk Square Building, Edsa, Munoz Quezon City with the size of 102. 50 square meters. There are adequate parking quadruplet and have reasonably priced per square meter. lease payments as sanitary additional payment will be utter within the leasing terms including the registration of utilities and amenities. BUSINESS DESCRIPTION VISION To snuff it the foremost Coffee shop in the local and international manufacture providing the best products and high character reference experience. MISSION.To cre ate a unique, comfortable and relaxing environment while enjoying the best angry and parky coffee drinks at an affordable price making it perfect. GOALS AND OBJECTIVES To increase the frequency of customers visitations. To maintain corroborative sales growth and increase market share. Increase brand consciousness To open new branches of stores nationwide every year. To ensure that equipments used for cold and hot coffee drinks are well-maintained and in good condition. Develop new products and innovate services yearly. Develop an increase in sales while achieving a status quo state and decrease in merchandising expenses. To create a cozy and relaxing ambiance. To give seminars and trainings to employees and retain their Standard run Procedures. To improve promotional activities and advertisements quarterly To listen and implement feedbacks, suggestions and opinions of customers for the improvement and advancement of the furrow. COMPANYS FORM OF ORGANIZATION The comp any CTB is a restore possessor type of business because the owners firsthand propose is to commence profit. A doctor possessorship is a business owned by a single individual.This doctor owner is responsible for the total business and accepts complete responsibility for the businesss liabilities, as well as its income. Unlike other legal structures, the fix proprietorship requires little(prenominal) paperwork and is subject to few business restrictions and regulations. ? Characteristics of touch on Proprietor Management and experience A sole proprietorship is bringd by a single individual thus, the sole proprietor has exclusive dealment and control of the business. Personal financial obligation A sole proprietor is individualizedly liable for all obligations and debts of the business.Thus, the business assets and personal assets of the sole proprietor are subject to the risks of the business. Moreover, in California, if the owner is married, the martial community pr operty is at risk and subject to addition by creditors. If the business is conducted under a name which does not introduce the owners surname or implies the existence of additional owners, the owner is required to file a fictitious name certificate and spell a notice in the newspapers. Capitalization There are no rules governing capitalization of a sole proprietorship. Continuity of ExistenceThe sole proprietorship continues as long as the sole proprietor desires to operate the business and is legally competent. If the business owner is adjudged legally incompetent, becomes incapacitated, or dies, the sole proprietorship ceases to exist. An owner may sell the business as he or she chooses. Taxation A sole proprietor is taxed on business income and may deduct allowable business expenses on his or her personal income tax return. ? Advantages of Sole Proprietor uncomplicated brass The formation of sole proprietorship business is very easy and simple.No legal formality are tough for setting up the business excepting a clear or permission in certain cases. The entrepreneur with initiative and certain amount of capital can set up such form of business. Direct motivation The entrepreneur owns all and risks all. The entire profit goes to his pocket. This motivates the proprietor to put his heart and soul in the business to earn more profit. Thus, the restrain relationship between effort and reward motivates the entrepreneur to manage the business more efficiently and strongly. Better control The entrepreneur withdraws all decisions affecting the business.He chalks out the plan and executes the same. His eyes are on everything and everyone. There is no scope for laxity. This results in better control of the business and ultimately leads to efficiency. Promptness in decision-making When the decision is to be taken by one person, it is sure to be quick. Thus, the entrepreneur as sole proprietor can arrive at quick decisions concerning the business by which he can take the advantage of any better opportunities. Secrecy for each one and every aspect of the business is looked after by the proprietor and the business secrets are known to him only. He has no legal obligation to give up his accounts.Thus, the maintenance of adequate secrecy leaves no scope to his competitors to be aware of the business secrets. Flexibility in operations The sole proprietorship business is undertaken on a small scale. If any change is required in business operations, it is easy and quick to bring the changes. Scope for personal breath There is scope for personal relationship with the entrepreneur and customers in sole proprietorship business. Since the scale of operations is small and the employees work under his sway supervision, the proprietor maintains a harmonious relationship with the employees.Similarly, the proprietor can know the tastes, likes and dislikes of the customers because of his personal rapport with the customers. Inexpensive formation and circumspection The cost of formation of a sole proprietorship is the minimum because no cost is involved in its formation excepting the license fee in certain cases. The management of the business is also inexpensive as no exceptionalists are unremarkably appointed in various functional areas of the business which is the added advantages. Free from brass control Sole proprietorship is the least regulated form of business. modulate laws are almost negligible in its formation, day-to-day operation and dissolution. Easy dissolution Like that of formation, the dissolution of the sole proprietorship is also very easy. Since the proprietor is the supreme authority and no regulations are applicable for city block of the business he can dissolve his business any time he likes. Socially desirable New and small entrepreneurs can take up business on small- scale basis. There will be no scope for concentration of wealth in few hands. Sole proprietorship continues its operation in almost e ach and every area of business activity and caters to the need of the society.Further, it provides ample opportunities for large-scale self-employment for rural and less skilled personnel. Thus, it is socially desirable. convergenceS AND SERVICES CTB will offer its customers the best savouring coffee beverages in the area. This will be attaind by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. along with the espresso drinks, brewed coffee, as well as some refreshment beverages will be sold in the coffee shop.CTB will also offer its clients, cookies, muffins, sandwiches and bread. On the other hand, the store offerings will be supplemented by small range of books, magazine and other references that customers can read while drinking coffee.Sandwiches and Breads Muffins Cookies Croissants Donuts PRODUCT RESEARCH AND DEVELOP MENT The Product Research and Development Plan of CTB will provide a clear framework of challenging targets for the consumer over the bordering years. Strategic view of the needs and opportunities to achieve outcomes that meet the expectations of industry will be the key to the success of this plan. Within the next two years, the company was expected to branch out in different areas of Metro manila paper and other provinces. As seasons change, CTB will be offering products that will rear sales and satisfy its customers desires.During summer months, CTB will subsidize lower hot beverage sales with frozen coffee drinks, as well as soft drinks, and other cold beverages. CTB will also have special beverages during holiday seasons. The CTB will carry a variety of quality products that will enable to provide full service delivery to espresso stands and coffee houses that will be offered 1 year after the store was established. The companys underlying philosophy in selecting products is to choose lines that will bring reconciled quality, competitive prices, and product satisfaction to our customers.The coffee shop trend continues because there is a huge demand for it. If you took a road trip crossways America, you would find coffee shops on just intimately every corner. eyepatch the biggest and most well-known chain is Starbucks, you will also see many mom-and-pop coffee shops or small coffee shop stands. Even gas stations sell coffee to truckers and other travelers on the road. Brazil has by far the most coffee drinkers worldwide, so you will certainly notice that the coffee shop trends are very popular in Brazil. Some people even say that they can smell the aroma of coffee in the air.Coffee with no sugar or added creamers has no calories, and coffee shops have come up with the trend of offering many coffee drinks and treats that are low-fat. Our generation grew up thinking of coffee as a morning pick-me-up and after dinner drink for adults only. The 18-24 yea r old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains ameliorate their coffees with flavors, sugar and many creams.This makes their coffee more appealing to the younger crowd. As those kids graduate from high school and move on to college, theyre determination that their love of coffee moves along with them. MARKETING STRATEGY CTBs marketing strategy will be focused at getting new customers, retaining the existing customers, getting customers to spend more and come back more often. Establishing a loyal customer base is of a paramount impressiveness since such customer core will not only generate most of the sales but also will provide kind referrals.Iced Coffee Hot Chocolate Chocolate Sandwiches and Breads Latte Hot vanilla Mocha Muffins Frap Vanilla Cookies Espresso Cookies and Cream Croissants Hazelnut Donuts POSITIONING The company will be positioned as a brand providing high quality products at reasonable prices for busy, mobile people whose time is already at a premium, but desires refreshing beverages in a welcoming space that fosters a warm, comfortable and professional environment. DISTRIBUTION CHANNEL Distribution carry on move products and services from businesses to consumers and to other businesses. Given the importance of distribution bring along with the limited resources generally available to small businesses it is particularly important for entrepreneurs to make a careful assessment of their channel alternatives, because an effective channel of distribution strategy is also a major contributing factor for the success of any business entity to be established.Raw materials will be purchased from the suppliers and then delivered to the house of the sole proprietor for storage. The ingredients needed for the production of the last product are made availa ble at the food bandstand processed into a final product to be served to the customers. The proposed business can offer and acquire sales directly from the market because it has the advantage of having the direct contact with the consumer. ADVERTISING AND PROMOTIONS We would adopt the following promotion strategies o devotion Cards.o Coffee Feedback Cards o Refills only half the price o Coffee tasting event promotion o seasonal product promotion o Meal-Focused Promotions o Provide Complementary function and Products o Print Advertisements in different designated locations o Social Net workings (engage fans in twitter, Facebook, Youtube and other photo sharing sites. )MANAGEMENT PLAN Background and primary responsibilities of the management team In any business, employees have important roles in an organization towards achieving the businesss goal.The management aspect of COFFEE,TABLE,BOOK or CTB is be of proposed techniques and strategies that will be used for the improvement of its employees. These can be through through proper hiring and training of workers. Every employee have their specific duties and responsibilities in building up a business. There will be a designated work and section for each of them in a period of time. The walk of assigned tasks are expected for the employees versatility and for them to be an effective, efficient and knowledgeable about their jobs.With proper utilization of its resources, it would be sure that the company will proceeds its expected return of income. The success of this project lies on the efficient and effective use of human resources in the following functions of management such as planning, organizing, directing and controlling. The top management of the business shall carry out its responsibilities by governing its employees and being responsible in taking in to actions the policies of the company. Also, they will be in charge of monitoring and supervising the trainees and former employees as well.It is ve ry substantial to know the capacity and capability of the people working inside the organization and their manner of interrelationship with other employees as well as with the management. A manager will look after the employees and will assure that every employee are working and striving for the business standards. Overall, every person shall work effectively and contribute skills in order to achieve success of the organization.CTB Coffee,Table,Book pic by Busita, Lorica R. Dionco, Criselda Marie A. Dumencel, Roshell B. Reyes, Jenny Lyn M. Rivera, Juvia Katte M.