Make-up Art Cosmetics :: essays research papers

Make-Up stratagem CosmeticsMake-up Art Cosmetics, also known as M.A.C. cosmetics is a highly uniquecorporation. Its founders and business strategies argon rather simple yet passing effective in contributing to the companies success. The comp or so(prenominal) doesnot use any fancy business schemes and it is truly concerned with its consumers.In the beginning, the company struggled to enamour started, but now a multimilliondollar (and still growing) enterprise, M.A.C. probably has some of the mostpopular and most demanded for cosmetics available in the market. M.A.C.Cosmetics is a self-propelling company which produces skin and hair care, beautyproducts, and cosmetics, created for everyone. Rich and poor, old or young,conservative or trendy and even for males or females. Sales for M.A.C. aregrowing rapidly. From 1985 ($600 000) to 1989 ($3 million), sales were steady.Then in 1990 the money actually started to pour in, hitting $8.5 million then $18million in1991. sound years sal es (1996) were $70 million and now this yearsestimations are a substantial $160 million. There are currently 108 locationsbetween Canada, the U.S., and Europe, with essential success in London, England.Although the company could easily expand to may more than locations, the companywould prefer not to, at least no so fast. They believe that in order tomaintain high levels of quality, staying in control, (which agent going slowly)is the key. Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics, was previously a Canadian hairstylist, make-up artist and photographer, whodeveloped his own schoolmaster cosmetics because he felt that the existing linescouldnt link with the harsh lighting apply in photography, stage , film andvideo work. Over the last 10 years, 160 shades of lipsticks in 7 differentfinishes, 150 snapper shadows, 60 blushes and hair care have been created for thepublic. Toskan first started at his kitchen plank with the help of his highschool chemistry book. Wit h Victor Casale, his chemist brother-in-law, heblended a few new colours. One year later, Toskan form a partnership withFrank Angelo, a veteran entrepreneur (previous possessor of a chain of beautysalons). At first they were turned smoothen by banks, they had to mortgageeverything in order to get the company going. M.A.C. was officially launched in1985, in an old, run-down location in Toronto (Cabbagetown). For years M.A.C.was looked upon as too weird. In1988, Toskan and Angelo had to beg downtownSimpsons -now the Hudsons Bay Company, to take their line of products. Theywere accustomed a small corner and it soon became the most popular recurrence in the