Blue Ocean Strategy Paper Essay Example for Free

grim maritime Strategy in the altogetherspaper publisher EssayThe Blue Ocean Strategy focuses on the three industries that closely touch peoples lives. Areas they looked at were Autos, Computers and Movie and what companies within those fields are doing to managing sustainable profit and ontogenesis through the strain of time. The creation of a fat ocean system places its focus on strategic moves to place their marque in position long past its rise to fame. Rather than focusing on creating a follow and battling your enemys blue ocean strategy gears to fore modeling innovations and products to make oceans of uncontested merchandise space. (W. Kim, 2004) A product strategy that is much a product of managerial action, rather than the creation or purpose of new grocery space but the development and evolution of the products rather than the company.Primary Strategy coatablenessThe blue ocean strategy bring forths a look at the host of companies in the thirty electr opositive industries and the differentiate players within them. The process of analyzing and studying the leading and succeederful players and the unsuccessful and failing competition. Looking for clean-cut and common differences between the groups, as well as the commonalities to discover the common factors that lead to the successful growth of one and failings of the other. The consistent variable common pattern that shows focusing on competition does not set aside for long shape successful companies. The common practice is the within the market place the competition genius strategy has little advantages to it. (W. Kim, 2004) The irrelevant old school theory that out doing your competitors was not the road to take that leads to profit and success. Placing the value in innovation and creation forget lend itself to a new gather up and achieve a value that has a largely dominate market with high payoffs and cater an ocean that separates you from the completion.The creation a nd break out of strategic pricing and targeting the strategy of new demands and thinking of new ideas that competitors are not offering with strategic pricing and low cost you can create a new market that is far beyond the application and competitors you seek to outdo. Marketing from the point of view of the node or consumer rather than what planning and research will outdo your competition shows no long term successful models, and the continual innovation and meeting the visionary demands of a new market will bury you as the sole leader of a this variation of new product.Similar Strategic MoveBlue ocean strategy shows the critical importance of focusing your strategy not on competition or trying to reinvent the wheel, but innovation and creation of demand that in 20 years will be the trend the need and meet the customer needs that competition (established or not) chip in failed to see. central factors of use of the company talent and resources such as cost and general broad c ustomer generic products will satisfy the moment but mostly established players succeed and ride the roller coaster of size and market share. The best example that uses the blue ocean strategy is the Fitness industry and the success of wellness Clubs. The lyceum and fitness industry is a mostly new industry in the States and since the 1970s/1980s has had more than its fair share of failures as the innovations and offerings mixed with demand were not there. The importance of wellness and taking care of yourself as well as the eternal trend of looking good was a trend that was gaining strength and today has become a way of life (or you will have no life you will be dead).Golds gym which is credited for taking the fitness gym to the level of meeting a way of life in America that has now become a way of life. Insurance companies, doctors, social circles, advertisements, daily activities and stamina, and the demand of your own mother to exercise stay in shape, be healthy is a must. You r insurance companies, your employer, social circles even give discounts, benefits and incentives for those who enroll in gyms and health ordinations. Today Golds gym has survived the revolving door of new gym clubs that come on the market and leave. Various fitness trends have made things such as cycling, weight lifting, yoga, kick boxing to depute sub-specialty industries who match the servicesand demand for health and fitness in huge industry. The estimated revenue of health clubs in the US being $25 Billion dollars a year, and an estimated database of over 48 Million members in America (1/8 of the total US Population) the industry started just thirty to forty years ago is huge. (Statista.com, 2013) modernistic ways of bring people in to use their facilities and offering of different amenities and services has been the key to what companies will stand the test of time and which will fold.Trying to out price the customers has led to the colonisation of many successful gyms (in their time) however, not using innovation that would separate them from the competition in terms of staying a head of the curve for demand and trends lead to their closure. Companies that have taken risk such as LA Fitness and 24 bit Fitness may very well be huge capital makers and leaders in the market but take on many elements of those that focused on insurance coverage and competition. Their size may make it difficult for creative new products and services as they have hundreds of clubs in several countries that employ thousands of people that need to be trained and adjusted. Strategy today continues to lend to the success and meet demands and needs of the industry customers want such as multiple locations, low cost, and amenities.Red Ocean Version Pro ConAn alternative red ocean move for the health club industry is Bellys Total Fitness. A onetime industry leader and attributed for making the health club business a chain group in the US is now all but turn and absorbed by l arger and constantly redeveloping competitors such as LA Fitness and 24 Hour Fitness. The signature and staple business model may have been both the success and failure of the business. offer multiple locations within the same network and multi-amenity locations that put them as an up and coming trend that cast a shadow of industry leader Golds Gym. The outgrowth health clubs such as LA Fitness, and 24 Hour Fitness observed the success of Bellys and began to open up locations with similar features, but at lower cost to members and offering the latest and greatest in programs, equipment and services.The blue ocean strategy that LA Fitness and 24 Hour fitness use of reading the trends and demands of members and pursuit the strong national focus of fitness and health has allowed them to consume the once leading and fellow competitors growing their network and member base tolevels never expected. With the industry being so new its surd to see if places such as LA Fitness and 24 Hour fitness will populate the test of time is a question only time can answer. What I do sleep with is that if they are executing an effective strategy of innovation versus the research and development and focusing on and competitor intelligence will show no advantage for their market share and long term profits.decisivenessThe fundamentals of blue ocean strategy rest solely in the creation of value seen by the customer and lower cost while simultaneously differentiating your brand, product or service within industry and rejecting old world style tunnel-vision focus strategy of your competitors. By delivering these important features of blue ocean strategy you create a sustained powerful impact on a distinct market that benefits what would have been your competition and creates blue oceans of new opportunity that spin off into a new existing market that you have all to yourself.ReferencesPerreault, W. D. (2011). Basic Marketing A marketing strategy planning approach (19th ed). immat ure York McGraw-Hill Irwin. Statista.com. (2013). U.S. Health Club Industry . New York Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research. W. Kim, R. M. (2004). Blue Ocean Strategy. Harvard Business Review, 10(86), 76-84.